SEO

Why you should respond to your customers on social media

Why you should respond to your customers on social media

That’s not the only thing customers care about, but it’s the most important. It’s not enough to place ads on social media or tweet out one-way culturally-aware observations. If consumers see your brand on social sites, they expect you to engage directly with them, according to a new study released by social media software producer Sprout Social. …

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How to know when it’s time for a website refresh

How to know when it’s time for a website refresh

Digital marketing agencies weigh in on what to consider Your website isn’t what it used to be. Conversions are not happening.  It has been years since anyone has looked under the hood. B2B marketing woes like this one are common — and it’s often not the marketer’s fault. Quick business decisions propel website design, sometimes with …

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5 strategies to become a more impactful, buyer-driven marketing org

5 strategies to become a more impactful, buyer-driven marketing org

In B2B, the buyer is in charge. It’s time to adopt buyer-driven marketing strategies. It’s fall 2022. We’ve moved past the lockdown and are in a bar with a group of marketing peers at an industry event reflecting on the past few years and all the transformation B2B marketing has gone through. What would be …

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Design systems and SEO: does it help or hinder SERP achievements?

Design systems and SEO: does it help or hinder SERP achievements?

Joe Dawson’s comprehensive guide and checklist to ensure your design systems enable great UX and gain more Google SERP visibility In many respects, a website is the home of your business on the web. To this end, it’s perhaps fitting that creating a website is not unlike building a house. To achieve your intentions, you’ll …

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12 Reasons Why Your Business Absolutely Needs SEO

12 Reasons Why Your Business Absolutely Needs SEO

SEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to the next level. Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO …

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